Recruiting

a team of

heroes

o’fallon police department

When HSHS St. Elizabeth’s Hospital first reached out to THE FOURCE – they needed an agency who could bring creative firepower to reset the stage for their brand – as they were finalizing construction of a new $300 million hospital.

With only nine months before opening – we went into overdrive and created a contemporary, modern and authoritative campaign that honored the 140-year-old mission of the Hospital Sisters Health System and grew market share.

Categories


Branding
Web Design
Photography
Videography
Creative Design
Social Media
Media Planning & Buying
TV Production
Outdoor
Experiential Marketing
Event Planning
Collateral
Direct Mail

Credits


Creative Executive Officer
Art Director
Photographer
Videographer
Web Designer
Production
Media Buyer
Event Planner
Intelligence Officer
Strategic Planner

Social advertising

Resetting expectations began with creating a campaign that focused on the #1 health care decision maker – moms.  Told in the voice of real women who were expecting, the campaign launched on social media.  For the next 9 months, we tracked their pregnancies and the progress of the construction of the hospital to build momentum to the ribbon cutting.

Videography

A $300 million hospital deserved more than a traditional ribbon cutting.  A 40 foot by 100 foot replica of the existing Hospital was created to roll back to give the big reveal.  Over 7,000 Colleagues, Community Members and Citizens attend one of the more than 50 events planned and coordinated by THE FOURCE GROUP.

Creative Process

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Time Management

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User Testing

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Market Research

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Team Management

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COLLATERAL

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web design

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