Granite City Police Department
Recruitment Case Study
from
2023
3
applications
to
2024
276
applications
screening application
instant tracking
Dedicated
Landing Page
& Video
targeted ads that deliver
static & video shorts
digital media plan
AUDIENCE:
New Officers (age 21 – 35) | Lateral Police Officers (age 30+)
TARGETS:
Hyper-focused on individuals who are identified as:
- Seeking Employment as a Police Officer
- Currently Employed Police Officers
- Other Law Enforcement individuals
- Military
- Geographic area of Southern Illinois with focus on St. Clair
- Madison, Jersey, Calhoun and St. Louis City & South County
TACTICS:
-
Video :60, :30, :15, :10
-
Static Ads
-
Dedicated Landing Page
-
Collateral – Flyers, Social Posts
TACTICS:
-
Facebook – 300K Impressions
-
Instagram – 325K Impressions
-
Mobile Apps – 200K Impressions
-
YouTube – 133K Impressions
-
Total Impressions : 900K
-
Frequency: 15
Our approach for you is proven
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