Delivering The DIfference in Healthcare

Ironhorse resources

Ironhorse is a logistics company that also utilizes several transportation methods like rail, tractor-trailer, and border transloads.  What started as a web design project turned in to a full-scale creative strategy with an ultimate goal of presenting Ironhorse Resources a whole, innovative transport company that leverages logistics to transport and explore diverse assets and locations along the southern border of the United States.



Web Design
Creative Design



Creative Executive Officer
Art Director
Web Designer


Resetting expectations began with creating a campaign that focused on the #1 health care decision maker – moms.  Told in the voice of real women who were expecting, the campaign launched on social media.  For the next 9 months, we tracked their pregnancies and the progress of the construction of the hospital to build momentum to the ribbon cutting.


The print communication pieces that re-introduced the hospital to the public at large had to represent the same high-level care that would be give to all patients at the hospital. This was done through bright, revealing photography, clean lines, and descriptions worthy of the new development.


A $300 million hospital deserved more than a traditional ribbon cutting.  A 40 foot by 100 foot replica of the existing Hospital was created to roll back to give the big reveal.  Over 7,000 Colleagues, Community Members and Citizens attend one of the more than 50 events planned and coordinated by THE FOURCE GROUP.

Social AdveRtisement

While the hospital was expecting the arrival of a new, improved healthcare facility, we needed to come up with a plan to involve the surrounding community. The Mother of the Year campaign brought the facility and residents together long before many of them would ever enter the new building through an interactive platform, viral media, and data collection.