Delivering The DIfference in Healthcare
Ironhorse is a logistics company that also utilizes several transportation methods like rail, tractor-trailer, and border transloads. What started as a web design project turned in to a full-scale creative strategy with an ultimate goal of presenting Ironhorse Resources a whole, innovative transport company that leverages logistics to transport and explore diverse assets and locations along the southern border of the United States.
Creative Executive Officer
The print communication pieces that re-introduced the hospital to the public at large had to represent the same high-level care that would be give to all patients at the hospital. This was done through bright, revealing photography, clean lines, and descriptions worthy of the new development.
RETHINKING RIBBON CUTTINGS
While the hospital was expecting the arrival of a new, improved healthcare facility, we needed to come up with a plan to involve the surrounding community. The Mother of the Year campaign brought the facility and residents together long before many of them would ever enter the new building through an interactive platform, viral media, and data collection.