Delivering The DIfference in Healthcare
AWARD WINNING COMMERICAL
HSHS St. Elizabeth’s Hospital
When HSHS St. Elizabeth’s Hospital first reached out to THE FOURCE – they needed an agency who could bring creative firepower to reset the stage for their brand – as they were finalizing construction of a new $300 million hospital.
With only nine months before opening – we went into overdrive and created a contemporary, modern and authoritative campaign that honored the 140-year-old mission of the Hospital Sisters Health System and grew market share.
Branding Web Design Photography Videography Creative Design Social Media Media Planning & Buying TV Production Outdoor Experiential Marketing Event Planning Collateral Direct Mail
Creative Executive Officer
EXPECT THE UNEXPECTED CAMPAIGN
INCREASE IN SOCIAL FOLLOWERS
Million Social Engagements
The print communication pieces that re-introduced the hospital to the public at large had to represent the same high-level care that would be give to all patients at the hospital. This was done through bright, revealing photography, clean lines, and descriptions worthy of the new development.
RETHINKING RIBBON CUTTINGS
MOTHER OF THE YEAR
While the hospital was expecting the arrival of a new, improved healthcare facility, we needed to come up with a plan to involve the surrounding community. The Mother of the Year campaign brought the facility and residents together long before many of them would ever enter the new building through an interactive platform, viral media, and data collection.