Delivering The DIfference in Healthcare

Award Winning

AWARD WINNING COMMERICAL

Recognized by the acclaimed Telly Awards, Delivering The Difference, a 30 second commercial created in line with the rebranding of HSHS St. Elizabeth’s Hospital, was recognized as outstanding in two different categories.

HSHS St. Elizabeth’s Hospital

When HSHS St. Elizabeth’s Hospital first reached out to THE FOURCE – they needed an agency who could bring creative firepower to reset the stage for their brand – as they were finalizing construction of a new $300 million hospital.

With only nine months before opening – we went into overdrive and created a contemporary, modern and authoritative campaign that honored the 140-year-old mission of the Hospital Sisters Health System and grew market share.

Credits

Creative Executive Officer
Art Director
Photographer
Videographer
Web Designer
Production
Media Buyer
Event Planner
Intelligence Officer
Strategic Planner

EXPECT THE UNEXPECTED CAMPAIGN

Resetting expectations began with creating a campaign that focused on the #1 health care decision maker – moms. Told in the voice of real women who were expecting, the campaign launched on social media. For the next 9 months, we tracked their pregnancies and the progress of the construction of the hospital to build momentum to the ribbon cutting.

INCREASE IN SOCIAL FOLLOWERS

Million Social Engagements

Collateral

The print communication pieces that re-introduced the hospital to the public at large had to represent the same high-level care that would be give to all patients at the hospital. This was done through bright, revealing photography, clean lines, and descriptions worthy of the new development.

RETHINKING RIBBON CUTTINGS

A $300 million hospital deserved more than a traditional ribbon cutting. A 40 foot by 100 foot replica of the existing Hospital was created to roll back to give the big reveal. Over 7,000 Colleagues, Community Members and Citizens attend one of the more than 50 events planned and coordinated by THE FOURCE GROUP.

MOTHER OF THE YEAR

While the hospital was expecting the arrival of a new, improved healthcare facility, we needed to come up with a plan to involve the surrounding community. The Mother of the Year campaign brought the facility and residents together long before many of them would ever enter the new building through an interactive platform, viral media, and data collection.

DELIVERING THE DIFFERENCE CAMPAIGN

As one of the only hospitals in the area awarded an A+ from the Leapfrog Hospital Safety Guide, educating the public on the accolades of St. Elizabeth’s Hospital. This campaign included a television commercial, digital paid and organic advertising, print and billboard advertising.