Courageously making
your own path
When the Fairview Heights police department decided to follow their own path with a unique testing and recruitment process they turned to The Fource Group to accelerate their results.
Categories
Web Design
Branding
Photography
Videography
Creative Design
Credits
Creative Executive Officer
Art Director
Photographer
Videographer
Web Designer
Creative Process
When the Fairview Heights police department decided to follow their own path with a unique testing and recruitment process they turned to the Fource to accelerate their results.
Through a collaborative creative effort by the whole team at The Fource Group, a multifaceted approach including a website overhaul, a series of videos highlighting the unique officers in the department and a series of display ads that utilized the juxtaposition of daily life to life in the line of duty the Fairview Heights Police Department was able to transfer seamlessly to following their own path and obtaining quality candidates to join their force.
Time Management
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User Testing
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Market Research
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Team Management
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videography
Over the course of only a few days nearly all of the officers were interviewed and filmed in creatively fabricated scenes to highlight important aspects of their stories. When post production was complete the videos told the story of the vibrant personality of the department and officers and served to lend a glimpse into the everyday life of the department in order to attract potential candidates.
