hitting a home run for hearing care

Charlie Daniels Commerical

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Photography

The idea of presenting these nurses through the exposure of their personalities translated beautifully in to a digital campaign that resulted in an excess of applicants for the available nursing positions.

Beltone

Beltone Midwest faced a serious need to reach their customers in a way that generated a significant return on investment.  With a specific clientele that needed to be targeted through detailed demographics, the goal was to fill open houses and appointment reservations at more than 50 locations throughout 6 states.

Categories


Web Design
Branding
Photography
Videography
Creative Design
Print Advertising
Direct Mail

Credits


Creative Executive Officer
Art Director
Photographer
Videographer
Web Designer

Web design

Resetting expectations began with creating a campaign that focused on the #1 health care decision maker – moms.  Told in the voice of real women who were expecting, the campaign launched on social media.  For the next 9 months, we tracked their pregnancies and the progress of the construction of the hospital to build momentum to the ribbon cutting.

Midwest Beltone Battery club

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Battery Club Web design

Resetting expectations began with creating a campaign that focused on the #1 health care decision maker – moms.  Told in the voice of real women who were expecting, the campaign launched on social media.  For the next 9 months, we tracked their pregnancies and the progress of the construction of the hospital to build momentum to the ribbon cutting.

Mailers

A $300 million hospital deserved more than a traditional ribbon cutting.  A 40 foot by 100 foot replica of the existing Hospital was created to roll back to give the big reveal.  Over 7,000 Colleagues, Community Members and Citizens attend one of the more than 50 events planned and coordinated by THE FOURCE GROUP.

Creative Process

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Time Management

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User Testing

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Market Research

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Team Management

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Mike Shannon Commerical

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