CHIEF EXECUTIVE OFFICER.
Maureen brings a 30+ year history of business expertise as a savvy negotiator to THE FOURCE. She serves as the Chief Executive Officer of The FOURCE and a Partner, where she leverages her experiences working in the film, entertainment and beverage industry to the FOURCE team. Her drive and passion is reflected not only in her portfolio of successful projects but by the quality of work that her team at The FOURCE provides to every client. Her track record of producing successful brand identity and marketing campaigns is the direct result of The FOURCE'S growth and enviable reputation in the advertising industry. An expert in business development and strategy, she works with The FOURCE's collaborative team to identify new ways of connecting people with brands, Maureen provides strategic insight, thought leadership, and upholds ongoing management, continuity, and execution of multiple simultaneous digital marketing programs in order to meet each client’s business and brand goals.
CHIEF INTELLIGENCE OFFICER.
Rich is a twenty plus year veteran in the digital world - having built his first website in 1992 before anyone knew there was a worldwide web. As a Partner and Chief Intelligence Officer, his vast experience in building, maintaining, coding, tracking and monitoring the digital world as well as the supporting analytics is put to use every day at The FOURCE through the utilization of programs such as Google Analytics, Facebook Insights, Twitter Analytics, YouTube Analytics, Adobe Analytics, Google AdWords, DoubleClick, and other ad serving networks. Rich uses an innovative mindset to determine how data can shed light on human behavior and has a hunger for answering tough questions about consumer behavior in order to understand how communications can affect each client’s bottom line. An expert in qualitative and quantitative research, Rich has experience working with digital platforms of all variety.
CHIEF CREATIVE OFFICER.
Tom has nearly 30 years’ experience working in strategic communications roles within the public and private sectors. As one of three partners at The FOURCE, Tom serves as the Chief Creative Officer. He manages all creative and research-based initiatives and is the leader that is continually developing and upholding each client’s corporate, industry and consumer-facing reputation while communicating the overall brand strategy. His diverse background as the former Chief of Staff to Illinois First Lady Brenda Edgar and then working in the advertising agency world and consumer packaged goods industry, allows to him bring a global perspective to our clients and our firm.
Becky’s background in publishing provides clients with a distinctive cognizance of online and print media. This background, in combination with superior communication skills and analytical capacities gives her the unique ability to work efficiently with both new and existing businesses. Through influencing and relationship-building skills, Becky provides clients with a level of service, research and market analysis that can only be found at The FOURCE. She persistently explores and uncovers the opportunities available for each client to define their creative and business needs in order to engage growth.
INTERACTIVE ART DIRECTOR.
Nick is a true creative who is willing to jump in and make bold moves for clients to get the job done. The FOURCE’S resident Rockstar, Nick previously embarked on a world tour with his band before gathering more than a decade of creative experience in the agency world. Nick produces visual assets that can be used across all advertising channels including online, film, television and print, experiential. He successfully works within the parameters of each brief agreed upon with the client, creative director, planning and account teams to develop creative ideas and concepts by choosing the approximate media and style to meet the client's objectives before directing subsequent graphic designers as they embark upon each project. Nick is proud to be a part of developing designs that matter and specializes in graphics that break through the clutter and make an impact.
SENIOR DIGITAL AND GRAPHIC DESIGNER.
Christina brings nearly ten years’ experience in graphic design and digital development to the team at The FOURCE. An inspiring savant with an eye for detail, Christina designs for multiple clients while focusing on developing user experiences online and creating campaigns that produce results. Proficient Adobe Suite and HTML/CSS she works both autonomously and collaboratively with the team. She manages each project’s design layout, user navigation, typography, colors and image composition as applied to print, web and mobile experiences. Her dedication to exploring new territories is one of the key factors to her success. Christina has been a part of several award-winning campaigns during her time at The FOURCE.
SENIOR INTERACTIVE AUDIO/VISUAL SPECIALIST.
The hometown hero at The FOURCE, Justin was recruited to develop complex video content for use across different mediums not limited to web, social and/or digital marketing channels. Justin supervises the creation of complex videos including storyboarding content, script recommendation, final music bed and editing. Justin’s work supports varying marketing campaigns and allows him to apply his widespread knowledge of videography to presentations, web applications, mobile and interactive media and recommend video standards and techniques that are consistent with marketing objectives to all of The FOURCE'S partners.
Chris is a natural born “I.T.” geek and proud of it. When he’s not dominating the video game world, Chris manages and maintains all websites at The FOURCE to ensure they are technically built correctly and optimized for maximum searchability. He is also the chief troubleshooter on all of our digital platforms, providing solutions to complex and diverse issues, but Chris’s primary focus is on the prevention of these issues through the implementation of daily maintenance and security checks for all of The FOURCE'S clientele.
Tyler’s extensive knowledge of Adobe Premier and After Effects has allowed him to be a part of award-winning animation campaigns at The FOURCE. He provides support to our Digital Marketing team with an objective to maximize the impact of The FOURCE’S clients within each respective digital space in order to increase lead generation and overall engagement levels. He works collaboratively with our team to conceive, plan, shoot, edit, and produce strategic, high-quality, high-impact videos and animations.
INTERACTIVE VISUAL DESIGNER.
Chelsea creates holistic digital aesthetics that translate across all digital platforms. Her love and excellent skillset as a photographer has given her the ability to create and translate visually impactful images into consumer and corporate communications. Chelsea is proficient in website design and an even better communicator and collaborator. With a relentless concern for the overall look and feel of each project in relation to the brand and campaign, she consistently works with The FOURCE’S Graphic Designers, UX Designers and Copywriters to bring every client’s digital vision to life.
Responsible for planning and scheduling project timelines and identifying the resources necessary to deliver project elements in an efficient manner, Carolyn works directly with each team at The FOURCE to develop, track and maintain project plans and deliverables, maintain and update schedules, communicate on project milestones and distribute weekly project reports. A champion for our clients, Carolyn facilitates an environment that supports leadership, management and each of the associates at The FOURCE.
Through proficient use of Google analytics and social media analytical platforms, Kara has the ability to provide data driven intelligence and consumer insights in support of content strategy and marketing initiatives. She has a knack for finding information quickly and leverages a variety of research resources to consistently produce high-quality, factually accurate, timely, and relevant reports. Kara has the ability to manage time wisely and proficiently and always communicates in an effective and client-minded manner.
SOCIAL MEDIA STRATEGIST.
Ana’s experience managing mainstream social media platforms, including but not limited to Facebook, Twitter, Instagram, and Pinterest, gives her a unique understanding of marketing topics and trends in the social world. She maximizes each client’s social network interaction daily to keep communities engaged. Ana creates content for social media platforms that targets each client’s ideal customer niche as it relates to their market and regularly researches outside content (articles, blogs, video) for social media trends. Her ability to think outside of the box allows her to effectively evaluate analytics to determine success of social media strategy in order to maximize each client’s exposure and engagement with the necessary audiences.